Historically speaking, mezcal in London has always been overshadowed by tequila. With the increasing appreciation for mezcal, it is establishing its own identity in the spirit world. This evolution stems from several factors, including admiration for its rich heritage, diverse and unique flavor profile, and artisanal production methods that set it apart from mass-produced beverages.
Today, we will explore the rise of mezcal in London, focusing on consumer trends, cultural events, and the growing market for this agave spirit. We will also examine how travel has influenced mezcal sales in London and discuss its future, including the challenges it may face.
Consumer Trends on Mezcal Sales
According to recent industry reports, mezcal sales in London account for around 5% of agave-based spirit sales, amounting to an estimated 500,000 liters annually. People between the ages of 30 and 50 are the main consumers of mezcal in London. The split between genders is fairly even, unlike many other alcoholic beverages that tend to favor one gender over the other. It may be the broader appeal that contributes to the increasing amount of mezcal in London bars and restaurants.
Consumer trends also indicate a shift toward premium beverages and spirits. They are now prioritizing quality over quantity, leading them to purchase higher-end options such as a mezcal. Since mezcal in London is becoming synonymous with the idea of sophistication, many bars are now even featuring it directly on the front of their menus.
The Role of Culture on Mezcal in London Trends
Cultural events have significantly contributed to the upward trend of mezcal in London. UK residents participating in Mexican traditions like Día de los Muertos and Cinco de Mayo have provided greater exposure to this unique spirit. Combining Mexican traditions and celebrations alongside this premium spirit’s rich flavors gives an immersing experience to the mezcal experience
The increase of upscale Mexican restaurants and bars in London also significantly raised the profile of mezcal. These hot spots aren’t just offering a variety of agave spirits such as tequila and mezcal. They are also taking the time to educate their guests about its origins, production techniques and unique flavors. This approach is informative and breaks down cultural barriers leaving the aficionado-in-the-making coming back for more.
The Impact of Social Media and Influencers
Social media plays a crucial role in the rise of mezcal in London. Platforms like Instagram and TikTok have transformed consumer engagement, allowing influencers to showcase mezcal beverages in captivating ways. The vibrant visuals associated with this traditional Mexican spirit—ranging from expertly crafted cocktails to stunning agave plants—deeply resonate with consumers. They inspire them to explore new options in the spirit category.
The Impact of Travel and Experiences
Another factor contributing to the growing popularity of mezcal in London is travel. The significant impact travel has on the consumption of mezcal in London is due to the fact that Mexico is now one of the top travel destinations for British tourists. Upon returning home, travelers often carry with them a deeper appreciation for the culture and cuisine they experienced, including spirits like tequila and mezcal. This first-hand exposure strengthens their connection to these beverages. It also encourages them to enjoy them back home, evoking a sense of nostalgia from their recent trips.
Additionally, as people share their experiences with mezcal, whether through social media or in casual conversations, the word spreads. The enthusiasm surrounding mezcal in London is contagious, encouraging others to explore and indulge in this unique spirit.
Are There Challenges Ahead?
While it is definitely trending, mezcal in London still faces challenges. Because of the nature and production style of mezcal, supply can be limited and that may hinder growth over time. However, producers can scale their operations and improve distribution methods to respond to the expanding market. As long as production can keep pace with demand, mezcal is poised to significantly influence the growth of Mexican spirit sales. It also offers a promising opportunity for those looking to create a private mezcal label and distribute it throughout London and the UK.
In summary, the rise of mezcal in London signifies a broader trend towards artisanal and premium spirits. Cultural appreciation and consumer education continue to flourish. As a result, mezcal is poised to become a staple in the city’s beverage scene. With its vibrant heritage, varied tastes, and increasing interest in high-quality options, the outlook for mezcal in London appears exceptionally bright.
Getting Started with a Private Mezcal Label
The rise in demand for mezcal in London is more than just a trend to follow. It is also a potential business opportunity for companies and entrepreneurs. Many are already creating their own unique footprint in this booming industry with new private labels hitting the shelf each week.
If you are considering creating your own mezcal brand, you might feel intimidated by the process. However, with a partner by your side, you can reap the benefits. You’ll also tap into a growing consumer base that values craft, tradition, and authenticity.
Partnering with Tequila & Spirits Mexico can allow you to build a private label mezcal that reflects your brand’s identity. You can customise every step of the process, from choosing the type of agave, to creating a unique flavour profile and designing the label. Additionally, the logistics of exportation can be tailored to your specific needs.
There will never be a better time to join an expanding market for mezcal in London than now. Visit our website to explore our full range of private label services and bring your mezcal brand vision to life. Your private label could soon be featured in some of London’s most exclusive bars and restaurants, or on shelves at premium retailers.
Visit Tequila & Spirits Mexico for more information!