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0 proof alcohol has been increasing in demand and popularity throughout the past several years. There has been a major shift towards alcohol-free spirits, just one of them being tequila. Today we are going to break down the basics of 0 proof tequila, its growing popularity, and its benefits compared to traditional tequila. We will also explore the business opportunities behind creating your own private label.

There are two full boxes of 0 proof tequila

What is 0 proof Tequila?

0 proof tequila (non-alcoholic tequila), replicates the taste and aroma of the traditional spirit without the alcohol content. These non-alcoholic beverages are made from plant-based sources like flowers, spices, roots, berries, and extracts, among other ingredients. These vegan, organic, and often gluten-free ingredients make these spirits healthier and easier for many to digest without adverse effects.

With all of the characteristics and benefits of the 0 proof tequila that we’ll explain to you later, the market is willing to pay more for this type of drinks, which represents a great opportunity for brand owners.

Statistics on 0 proof Beverage Growth

According to Allied Market Research, the global non-alcoholic spirits market is poised for substantial growth. A ten-year projection indicates a compound annual growth rate (CAGR) of roughly 8.7% from 2022 to 2031.

Another figure shows that the non-alcohol ABV trend is expected to grow in the next year. In fact, over 40% of restaurants in Los Angeles now offer specific non-alcoholic drink menus. And 55% of influential bartenders in London, LA, and NYC believe that the demand for non-alcohol spirits will increase.

It is not only in restaurants and bars that we are seeing this increase, though. 0 proof beverages are also gaining popularity in retail stores. Retailers are now expanding their non-alcoholic offerings and providing clear signage for these products. Although primarily used for mixing in cocktails, non-alcoholic sipping spirits are also expected to become popular.

Why is 0 Proof Tequila on the Rise?

We already talked about the data expected on 0 proof tequila in the near future. But why are these beverages on the rise? Here are some reasons:

Health-Conscious Thinking

It is no secret that overindulgence in alcohol can cause negative side effects on the body and mind. Being more conscious of this is leading many spirit enthusiasts to seek healthier alternatives, such as 0 proof options. With non-alcoholic spirits, you can enjoy all of the social benefits of drinking without any potential downsides.

However, while cutting back on alcohol is a goal of many, roughly 56% of UK individuals who enjoy 0 proof beverages still drink alcohol the same night. This shows that 0 proof tequila still offers the opportunity to savor cocktails without compromising on flavor or health, and it enables better control over alcohol intake.

Alcohol Free is More Inclusive

Another reason we are seeing a rise in alcoholic alternatives is because it allows non-drinkers to participate in social gatherings without feeling left out. It’s a replacement option that caters to various lifestyles, including those who avoid alcohol for medical or personal reasons​.

Additionally, because it contains no alcohol, this type of tequila can be consumed without age restrictions. It’s also safe for drivers, pregnant women, and others who need to avoid these drinks.

Overall Flavor Experience

Finally, advances in food technology have made it possible to replicate the complex flavors of spirits without the actual alcohol. High-quality 0 proof tequilas provide a satisfying taste experience, making them a popular choice for those looking to eliminate or even just reduce the amount of alcohol they consume.

With a quality 0 proof tequila, enthusiasts can enjoy the flavors of agave, lime, tropical bliss, and more without any mind/body-altering effects. 

Creating Your Own 0-Proof Tequila

The growing interest in non-alcoholic spirits presents an exciting opportunity for enthusiasts and entrepreneurs. As we have explored in the many statistics out there, 0 proof tequila has the potential for a growing business with increasing profits.

If you’re considering creating your own non-alcoholic tequila there are a few steps you will want to follow first: researching, experimenting, and familiarizing yourself with the legalities. 

It's a close up image of various bottles of 0 proof tequila with barrels behind.

Do Your Research

The first step towards building any business or creating any product is to do your research. When starting out, you should focus on past, current, and future market trends. These can make you gain insights that will help you better target your audience and their unique preferences. This initial step can be the difference between making it and breaking it in the spirit industry. 

Don’t Be Afraid To Innovate

When developing your 0 proof tequila, be open to experimenting with a range of flavors to recreate the distinctive taste of agave. Using natural ingredients can help achieve a well-balanced combination of sweetness, smokiness, and spice. The ultimate objective is to create a non-alcoholic beverage that closely replicates the sensory experience of traditional tequila, appealing to both agave spirits enthusiasts and those seeking non-alcoholic alternatives.

In addition to perfecting the flavor profile, consider establishing a unique brand identity and creating attractive packaging for your non-alcoholic tequila. Eye-catching packaging will differentiate your product on the shelves and capture consumers’ attention.

Learn the Ins and Outs of the Legal Side

Lastly, ensure that you have a solid understanding of the regulations governing non-alcoholic beverages. It is critical to obtain the necessary certifications and approvals to meet industry standards and legal requirements. A thorough comprehension of these legal aspects will help you navigate potential obstacles and smoothly enter the market.

Partnering with Tequila & Spirits Mexico

Thinking about diving into the world of Mexican spirits and starting your own 0 proof tequila brand? It can seem overwhelming with all the rules, production, quality checks, and export processes. That’s where Tequila & Spirits Mexico comes in.

At Tequila & Spirits Mexico, our team of experts has your back every step of the way. We offer custom branding, fair pricing, and a strong dedication to top-notch quality. Our focus is to help you create a private label that stands out on shelves with ease. 

Ready to get started? Visit tequilaspiritsmexico.com to learn more about our private-label services and how we can transform your vision into a reality!


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