In 2024, mezcal sales are on the rise. Business owners, celebrities, and even new entrepreneurs are taking advantage of this unexpected growth. As this agave spirit continues to rise alongside its cousin tequila, many want to jump on this trend. If you want to know how to make your own mezcal brand, you´re in the right place. Keep reading!
Mezcal is a delicious, distilled spirit made from agave plants. Although it is similar to tequila in some ways, it has many differences. The most significant distinction between tequila and mezcal is the overall taste. Tequila and mezcal differ in taste due to the production process and the region where the agave is sourced. Tequila is also more often found in mixed drinks and RTDs, whereas mezcal is often drunk straight. However, this does not mean you can’t use it for your favorite cocktails!
Let’s Take a Look at the Mezcal Sales
The Distilled Spirits Council of the US (DISCUS) recently released 2023 sales numbers for the spirits industry, and the results were mixed. While most categories saw flat sales, two categories shined brightly. These include tequila/mezcal and cocktails/RTDs, which bucked the trend and posted year-over-year sales growth in both volume and revenue. In fact, the increase for Tequila/Mezcal was modest and nowhere near the numbers seen in the past few years.
That said, although much of the spirits industry has suffered over the last few years, mezcal is seeing an upward trend. This rise in popularity has opened the door for a unique business opportunity to make your own mezcal brand.
Why Make Your Own Mezcal Brand
If you want to learn to make your own mezcal brand, you are probably curious about the benefits. Well, starting strong, creating your own mezcal brand allows you to have complete control over the production process. This includes choosing the type of agave plant you want to use, the region it comes from, and the distillation method. You can also try out different aging and infusion techniques with your own mezcal brand. These components play a strong role in creating a unique flavor profile.
Additionally, as mentioned above, creating your own mezcal brand is a profitable and largely untapped business venture. With the global demand for mezcal on the rise, consumers are increasingly seeking out unique and artisanal brands. By learning how to make your own mezcal, you can join this market and potentially establish a successful business.
The Challenges of Making Your Own Mezcal
It’s probably no surprise that to make your own mezcal means to be put up for a challenge. When you are in the process, you will need significant time, effort, and expertise to make a remarkable spirit. In our professional opinion, one of the most difficult challenges is finding a reputable mezcal distillery. It’s important to research potential distilleries and avoid making rash decisions.
Once you’ve identified a distillery, you must work closely with them to ensure that your mezcal meets your flavor profile and quality expectations. This process can also be time-consuming and requires ongoing communication and attention to detail, which many may find difficult, especially if their schedules are already jam-packed.
Another challenge mezcal creators face is navigating the complex rules and regulations surrounding mezcal production. You’ll need to meet several legal requirements before you can market and sell your mezcal. These include acquiring a NOM (Norma Official Mexicana) certification, registering your brand with the Mexican government, adhering to labeling/packaging rules, and ensuring quality control.
Lastly, marketing can be just as tricky. Although you may have created a top-notch mezcal, unless you brand and promote it, it will probably collect dust. Fortunately, this goes back to finding a quality distillery. With a well-rounded partner, you can create a unique mezcal and quickly get it flying off the shelves.
Partnering with Tequila & Spirits Mexico to make your own mezcal
Partnering with Tequila & Spirits Mexico (TSM) can help mitigate many of the challenges we discussed. This makes creating a high-quality and unique mezcal brand more accessible than ever. TSM is a full-service partner that provides services to help you make your own mezcal brand. Our services include everything you will need to succeed.
With our comprehensive services, we handle everything from start to finish. This leaves you free to focus on other aspects of your business. It also allows you to tap into this growing and profitable market; now if we don’t call that a win-win!
The Benefits of Tequila & Spirits Mexico
Once again, when you make your own mezcal brand, you should work with a reputable distiller. Tequila & Spirits Mexico provides personalized attention and tailored solutions to ensure your brand stands out in a crowded market. We understand that every brand is unique, and we work with you to create a brand that truly reflects your vision and values. From sourcing the best agave to designing the perfect label, we’ll be there for you every step of the way.
In addition to our expertise in creating mezcal brands, we offer a wide range of other services, including distillery tours, tastings, and more. Our commitment to quality and customer satisfaction is second to none, and we’re confident that we can help you make your own mezcal in a profitable and rewarding way.
By partnering with Tequila & Spirits Mexico, you can navigate these challenges and create a high-quality, unique mezcal brand that stands out in a crowded market. So why wait? Contact us today to learn more about our services. Let us show you how we can help you make your own mezcal brand.